Matty Conrad is recognized as one of the top men’s grooming experts in North America.
After spending 15 years as a top stylist, creative platform artist, and successful salon owner his passion for technical haircutting and a strong admiration for his grandfather drove him to shift career paths and enter the world of barbering. In 2010 he opened his first barbershop. Victory Barber & Brand was opened to critical acclaim and an avalanche of international press. It has been called one of Canada’s best barbershops by multiple publications and Conrad was named “Coolest Barber on Instagram” by Details and GQ magazine. Now with 4 shops and a growing men’s grooming line, he has been awarded several of the top honors for men’s hairdressing in North America including Canadian Men’s Hairstylist of the Year in 2014, Canadian Hairstylist of the Year Fan Favorite 2015, and Behind The Chair’s coveted Big Shot Award for Men’s Shot of the Year 2015.
Borrowing from both traditional barbering and modern men’s hair styling, his own style of heritage barbering has put him at the vanguard of men’s grooming in North America. He is currently the creative director or VICTORY BRAND barbermade goods and is regularly called on as a grooming expert for a multitude of trade and mainstream magazines.
Matty’s unbridled enthusiasm for sharing his wisdom, experience, humor, and passion for our industry has made him a mainstay in front of classrooms and stages around the globe.